Partnership Marketing Case Studies

airbnb x flipboard

airbnb x flipboard

Airbnb and Flipboard are two brands that are centred around passions. Airbnb, the homestay marketplace, is all about authentic travel experiences.

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bmw x louise vuitton

bmw x louise vuitton

Car manufacturer BMW and designer Louis Vuitton may not be the most obvious of pairings. But if you think about it, they have a few important things in common.

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cup noodles x hipdot

cup noodles x hipdot

Perfect for anyone who’s as passionate about instant noodles as they are about makeup products, beauty brand HipDot has partnered up with Cup Noodles to create a collection inspired by the latter’s iconic instant ramen.

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doritos x sriracha

doritos x sriracha

Always looking to add to its line up of flavors, Frito Lay recently released a new Doritos flavor centered around sriracha sauce.

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nike x ben&jerry's

nike x ben&jerry's

Nike’s dedicated skateboarding sub-brand, Nike SB collaborated with everyone’s favourite ice cream brand, Ben & Jerry’s (who doesn’t love them!

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redbull x gopro

redbull x gopro

GoPro doesn’t just sell portable cameras, and Red Bull doesn’t just sell energy drinks. Instead, both have established themselves as lifestyle brands – in particular, a lifestyle that’s action-packed, adventurous, fearless, and usually pretty extreme.

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sephora x stabilo

sephora x stabilo

The star of our pencil cases in school, the ubiquitous highlighter Stabilo collaborated with Sephora last year to slip into our makeup bags.

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