Partnership Marketing Case Studies

airbnb x flipboard

Airbnb and Flipboard are two brands that are centred around passions. Airbnb, the homestay marketplace, is all about authentic travel experiences.

slack x cole haan

The Match: Cole Haan, a footwear brand & Slack, a work management app Partnership Outcome: Limited Edition Sneakers, priced at $120

spotify x danone

French food company Danone teamed up with Spotify to help promote its Light & Free yoghurts with an artistic campaign aimed at 18 to 34-year olds.

taco bell x lyft

Taco Bell wants to feed your late-night cravings. Have you ever asked your Uber or Lyft driver to stop at a fast food restaurant on your way home?

tic tac x coca-cola

Adding to its growing list of collaborations, Coca-Cola teamed up with Tic Tac on limited-edition release.

uber x spotify

It takes strategy. Uber, for instance, continues to capture a major share of the transportation market by redefining how people get from point A to B.

OBJECTIVE In celebration of World Mental Health Day in 2021, Headspace Health and Waze partnered to launch the ‘Drive with Headspace’ experience to 140M Wazers globally, available exclusively in the Waze app in English, French, Spanish, and Portuguese.