cup noodles x hipdot

cup noodles x hipdot

Perfect for anyone who’s as passionate about instant noodles as they are about makeup products, beauty brand HipDot has partnered up with Cup Noodles to create a collection inspired by the latter’s iconic instant ramen. And while it might seem like an unlikely collaboration at first glance, the surprisingly versatile HipDot x Cup Noodles collection could prove to be the collab you never knew you needed. The lineup consists of three items, all of which feature tones evocative of Cup Noodles’ signature packaging — and the soup inside.

“Cup Noodles recently celebrated its 50th anniversary, and we are so excited to expand our makeup collaboration portfolio with another cult-classic, household name in the food space,” Jeff Sellinger, the CEO of HipDot, said according toDieline. “We love to continue creating a world in which food and beauty can exist in one, all the while surprising fans in both industries.”

HipDot has previously launched makeup collabs with Peeps, Reeses, and TapatioHot Sauce, so the Cup Noodles eye and lip shades are very on-brand. The Cup Noodles Pigment Palette ($26) is “inspired by the intense and vibrant warm tones found in our favorite ramen noodle soup,” so of course the eight shades in the palette have unmistakably ramen-inspired names, including Diced Carrot, Hot & Spicy, Ramen Noodle, Roasted Corn, Seasoning, Soy Sauce, Spicy Chile, and Teriyaki.

All of the HipDot x Cup Noodles eye, cheek, and lip shades are clean, cruelty free, and vegan and are available to purchase on the HipDot website

Just keep in mind that, as the brand noted on Instagram, no actual noodles are included.